CRM psychology & emotion: Dove’s real beauty revolution, how empathy became a Billion$ strategy
The strongest brands don’t sell products.They sell permission to feel better about yourself. The Problem For decades, the beauty industry thrived on insecurity marketing convincing women that they weren’t enough.Every cream, serum, or shampoo promised to “fix” something. Then came Dove, and they flipped the script. Instead of selling transformation, they sold acceptance.Instead of aspiration, they […]