The CRM brand case study; how we found a hidden revenue segment in Swarovski’s male gifting audience
Swarovski had a loyal male customer base but they weren’t being fully activated.Most of the brand’s gifting campaigns targeted predictable occasions like birthdays, Valentine’s Day, and Christmas.The issue? These were calendar moments, not emotional moments. Our data showed that men accounted for 22% of total transactions, but their average basket size (£110) was 30% higher than […]