Quick wins & blueprints: How to save opt-outs with a soft transactional email
Not every “unsubscribe” is a goodbye.Sometimes it’s a signal that your messaging stopped feeling relevant. The biggest mistake most brands make?They treat an unsubscribe click as the end of the relationship when in reality, it’s a moment to repair trust. That’s where the soft transactional email comes in.A soft transactional email is a one off […]