Don’t you hate it when you have too much choice!
That’s how we feel when we shop on Amazon – it’s like Alice in Wonderland.
And Netflix when all we want to do is switch it on and just some down time tv. There is just too much choice.
The Paradox of Choice, a concept introduced by psychologist Barry Schwartz, highlights how having too many options can lead to decision-making difficulties and decreased satisfaction.
And also slow down a customers buying decisions.
Here’s some real life examples on a day to day basis we face that Paradox of Choice gives…
🥑 Grocery Shopping: Don’t you hate it when you enter the cereal or jam isle and there are 500 brands, we are usually creature of comforts we tend to always go for what we know thankfully. But choice in supermarkets can be overwhelming.
📺 Netflix regularly gives us analysis paralysis – We spend more time browsing what to watch than actually watching. Sometimes we just want to switch on Netflix for 1 hour and watch something to help us wind down for the day but my initial 10 -15mins of hunting is far too long!
📲 Tech and Gadgets: The tech industry is notorious for offering multiple versions of the same product – ahem Apple. Why do we need the same phone every other year. Buying gadgets are more considered purchases when there is so much choice it can lead to longer buying browsing periods and postponement of the purchase decision or even regret after making a choice.
🥗 Menus in Restaurants: Restaurants with extensive menus often leave us with FOMO we pick the wrong thing,
Personalisation is really important especially when we’re targeting customers offering customers a sea of choice well – they’ll end up drowning.
Sometimes less is more!
