Building trust with customers is crucial for any brand aiming to establish a long-term relationship and a loyal customer base.
There are several ways brands can build trust here’s one: AUTHENTICITY
Being authentic as a brand means adhering to a set of principles that reflect honesty, transparency, and integrity in every aspect of business operations, from the way a company communicates with its customers to how it delivers its products or services. And always sticking to those values!
Here’s 3 things we think are important to help build authenticity…
❤️ True to Core Values forever and forever: Authentic brands have a clear set of core values and principles that guide their actions, decisions, and communications. These values are not just for marketing purposes but are deeply ingrained in the company’s culture and operations.
❤️ Honesty and Transparency: They are open and honest about their products, services, practices, and policies. This transparency might include being upfront about pricing, the sourcing of materials, the environmental impact of their operations, or admitting to mistakes when they happen.
❤️Consistency: Authentic brands are consistent in their messaging, values, and quality of service or product across all platforms and interactions. This consistency builds reliability and trust with customers.
Here are brands that do it well
🌲 Patagonia 🌲 – Known for its commitment to environmental sustainability and ethical manufacturing, Patagonia transparently shares details about its supply chain and the environmental impact of its products. The brand’s dedication to protecting the environment and promoting fair labor practices resonates with its customer base, building a strong, trust-based community around shared values.
🍦 Ben & Jerry’s 🍦 – Celebrated not just for its unique and delicious ice cream flavours but also for its social activism and transparent business practices. Ben & Jerry’s takes a stand on various social issues, including climate change, racial justice, and refugee rights, which aligns with the values of its customer base and builds brand authenticity and trust. – MY FAV ICE CREAM BRAND
💄 LUSH 💄 – The brand’s transparency about its ingredients, product freshness, and ethical sourcing resonates with consumers who prioritise these values.
👟TOMS 👟 – Known for its One for One giving model, TOMS Shoes has built a brand around social responsibility and trust. By donating a pair of shoes for every pair sold, TOMS has not only created a compelling brand story but also demonstrated a commitment to making a positive impact, which has resonated with customers.
