When someone first signs up for your emails, they aren’t just considering your product.
“Can I trust this brand?” is what they’re wondering.
- “Will they just pressure me to buy something now?”
- “Is my time worth it?”
If your initial email shouts, “Buy now!” you’ve already lost them.
Serve first, sell later
Your role in customer onboarding is to support, not to sell.
Your business becomes more than just a seller when you offer advice, instruction, or inspiration rather than a sales pitch. It turns into a reliable counselor.
The delicate trust that makes individuals feel understood before they are even asked to spend a dime is the foundation of emotional equity.
The Impact
- Establishes trust from the start
- Boosts the value of customers over time
- Reduces early churn and buyer hesitancy
- Increases conversion, although not immediately
Consumers that experience support are much more inclined to make additional purchases and return.
Here’s a cool example: IKEA
When you sign up for IKEA’s email list, they don’t immediately flood your inbox with product promos or discounts. Instead, their first few emails often focus on inspiration and guidance, such as how to make the most of small spaces, design tips, or seasonal home setup ideas.
They’re not selling sofas right away. Instead, they’re helping you imagine a better home.
That’s value-first onboarding, and it builds trust that lasts beyond the checkout.
Try this instead of a hard sell:
- “Here’s 10% off, buy now.”
- “Here’s a guide to get the most out of your new purchase, plus tips to maximize results.”
You’re not pushing a product. You’re solving a problem. You’re serving.
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https://stan.store/nasima_crmdigital/p/100-ecommerce-onboarding-hacks–get-yours-now
