Your client just signed up.
What comes next?
One of the most underappreciated but crucial points in the customer onboarding process is this one.
- Before instructing them on what to do next…
- Before you bombard them with incentives or features…
- Celebrate their choice for a moment.
Why affirmation works
When people are informed they made a wise decision, they are more likely to defend and maintain that decision. This phenomenon is known as the “commitment bias.”
You’re doing more than just providing confidence when you tell them up front that they made the right choice, such as “You made a smart move.” You’re building up your emotions.
It prepares them to:
- Continue reading
- Remain involved
- Take pride in your brand.
The Impact
- Boosts confidence and commitment
- Increases open rates for future emails
- Reinforces brand trust from email #1
This tiny sentence can reduce regret, boost loyalty, and open the door for deeper engagement.
Real-life example: Skillshare
When new users join Skillshare, their first email subject line often reads:
“Welcome! You made a great choice.”
Inside, it says:
“You’re now part of a creative community of millions. Smart move.”
Before diving into class recommendations or membership benefits, they lead with affirmation, and it works. It instantly feels like you belong to something valuable.
Try this in your welcome flow:
“Smart move. You just joined 10,000+ entrepreneurs who do things differently.”
OR
“You’re in. And honestly? That was a power move.”
It’s not just onboarding. It’s emotional validation.
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