Don’t wait for customers to panic, message support, or go digging through your website. If you know what they’re going to ask, answer it upfront.
A simple FAQ section in your order confirmation or welcome email can calm nerves, reduce tickets, and build trust instantly.
Why it works:
- Reduces repetitive customer support queries
- Anticipates anxiety (returns, delivery, refunds)
- Shows customers you get them
Real Example: Parade
Parade, the inclusive underwear brand, does this brilliantly. Right after purchase, their confirmation email includes a section titled:
“In Case You’re Wondering…”
It answers:
- Can I return it? Yes, within 30 days.
- How long will it take? 3–5 business days.
- What if it doesn’t fit? We’ll help you exchange it, no stress.
This tone is friendly, proactive, and human. and it saves their team from replying to the same emails 200 times a day.
You Can Steal This Copy:
Email section title:
In case you’re wondering…
Copy example:
Can I return it? ✅ Yes, within 30 days.
How long is delivery? 🚚 Usually 2–5 business days.
What if it doesn’t fit? 💬 We’ll help you exchange it, no stress.
What if I hate it? 😅 You won’t. But if you do, we’ve got you.
Optional CTA:
Still got questions? Reply to this email.. we actually read them.
Pro Tip:
Make the tone match your brand; playful, calming, luxury, etc. The format stays the same; the personality is what sets you apart.
Want to turn first-time buyers into loyal customers? Steal our Onboarding hacks here !
