Trending: Pharrell Williams collab with Lego – a Cinematic Journey
Pharrell Williams is creating a movie about this life in the most unconventional way possible in the form of a Lego movie! The announcement from the filmmakers highlighted, “Instead of a traditional biography movie, Pharrell has decided to tell his story in a way that will unleash the audience’s imagination.” What’s This Movie About? Imagine […]
Vol 1: The Frustration
Hi readers! I’m Nasima, the founder of Complex, and I have a profound passion for marketing. Truly, it’s the field I love. Yet, there’s a glaring exception to this affection: the inadequate efforts of marketers within fintech, finance, and investing sectors to effectively engage women like myself. These efforts are crucial for fostering our financial […]
Data: How Nike leverages data for superior product development and customer engagement
In the rapidly evolving landscape of fitness and sportswear, brands are constantly seeking innovative ways to stay ahead of consumer demands and preferences. Among these, Nike has set a gold standard in harnessing the power of data to revolutionise product development and enhance customer engagement. By effectively utilizing insights gathered from its suite of apps, […]
Complex Conversations: Complex Designer Farzana, Disney to Glossier
Meet Resident Complex Graphics Designer, Beauty Blogger and creative director Farzana. How do you define the role of a ‘free thinker’ in the design industry, and how has this mindset contributed to your success? As a free thinker, I view my role in the design industry as one that challenges the norm and brings fresh […]
When less is more: Paradox of Choice
Don’t you hate it when you have too much choice! That’s how we feel when we shop on Amazon – it’s like Alice in Wonderland. And Netflix when all we want to do is switch it on and just some down time tv. There is just too much choice. The Paradox of Choice, a concept […]
Data: How Spotify’s “Unwrapped” Campaign Hits All the Right Notes
Every year as the year comes to a close, music lovers around the globe eagerly anticipate a gift that has become a cherished annual tradition—Spotify’s “Wrapped” campaign. Far from being just a summary of listening habits, Wrapped is a deeply personalized journey through a year’s worth of melodies, beats, and rhythms that define personal moments […]
The Decoy Effect – that actually works for any brand
Consumers are more likely to choose an option if a third, less attractive option is introduced. We all know this effect from Mcdonald’s, known as the Decoy Effect, which influences shopping decisions, especially in subscription services and product packages. Well every industry could adjust this method especially for “sale” and tailored personalised offerings! Now every […]
Data: If you listen to your data it will tell you exactly what you need to do…
Most businesses face the challenge of putting their data to work. I see it time and time again, they do not put real value into the goldmine they have at their finger tips or have the right people to help mine it! The graph highlights the 10 factors that hold back businesses to effectively make […]
Data: Coach’s Comeback: Targeting Gen Z’s through leveraging their data
In a remarkable pivot, Coach transformed its image from a “mother’s brand” to a coveted label among Gen-Z consumers, thanks to a savvy blend of data analysis and hands-on customer engagement. This journey wasn’t just about changing perceptions; it was a strategic move to align with the values and preferences of a “timeless Gen-Z” demographic […]
Trending: The Unstoppable Rise of Short-Form Content
In today’s digital age, the reign of short-form video content is undeniable. Platforms like TikTok, Instagram Reels, and YouTube Shorts have not only captured our attention but have also significantly influenced our purchasing decisions. Admit it or not, many of us have found ourselves deep in the rabbit hole of these platforms, emerging with not […]