Building trust with customers is crucial for any brand aiming to establish a long-term relationship and a loyal customer base. There are several ways brands can build trust here’s one: […]
Last week I shared insights into the challenges and opportunities facing fintech brands, investing platforms, and similar entities and their struggle STILL in 2024 to better target females to better […]
In the relentless quest for customer engagement, brands have veered off the traditional path, embarking on a journey marked by boldness and creativity. This path is known as unhinged marketing—a […]
Samsung has embarked on an enchanting journey with its latest campaign, ‘Notes by The Nation,’ aiming to ignite the creative spark within individuals across the nation. This innovative campaign encourages […]
Pharrell Williams is creating a movie about this life in the most unconventional way possible in the form of a Lego movie! The announcement from the filmmakers highlighted, “Instead of […]
Hi readers! I’m Nasima, the founder of Complex, and I have a profound passion for marketing. Truly, it’s the field I love. Yet, there’s a glaring exception to this affection: […]
In the rapidly evolving landscape of fitness and sportswear, brands are constantly seeking innovative ways to stay ahead of consumer demands and preferences. Among these, Nike has set a gold […]
Meet Resident Complex Graphics Designer, Beauty Blogger and creative director Farzana. How do you define the role of a ‘free thinker’ in the design industry, and how has this mindset […]
Don’t you hate it when you have too much choice! That’s how we feel when we shop on Amazon – it’s like Alice in Wonderland. And Netflix when all we […]
Every year as the year comes to a close, music lovers around the globe eagerly anticipate a gift that has become a cherished annual tradition—Spotify’s “Wrapped” campaign. Far from being […]
