Consumers are more likely to choose an option if a third, less attractive option is introduced. We all know this effect from Mcdonald’s, known as the Decoy Effect, which influences […]
Most businesses face the challenge of putting their data to work. I see it time and time again, they do not put real value into the goldmine they have at […]
In a remarkable pivot, Coach transformed its image from a “mother’s brand” to a coveted label among Gen-Z consumers, thanks to a savvy blend of data analysis and hands-on customer […]
In today’s digital age, the reign of short-form video content is undeniable. Platforms like TikTok, Instagram Reels, and YouTube Shorts have not only captured our attention but have also significantly […]
In the rapidly evolving fintech landscape, Monzo has distinguished itself not merely through technological innovation but through something far more fundamental: its vibrant and engaged community. From its inception, Monzo […]
