One of the emails that customers open the most during your whole customer experience is the order confirmation.
Yet, the majority of brands handle it as though it were a receipt.
“We have placed your order. This is the number. Thank you.
That was a lost chance.
It goes beyond simple transactions. It’s sentimental.
Your client recently made a purchase. They’re thrilled. They want to know. They’re listening.
Avoid giving them a robot.
Communicate your brand to them.
Why It Matters
A confirmation message with emotional resonance can:
- Make your client happy.
- Reinforce the personality of your brand.
- Begin cultivating a devoted following before the goods are even delivered.
- Saying “we’re not like everyone else, and this experience won’t be either” is your opportunity.
The Impact
- Fosters an early emotional bond
- Boosts the desire to make additional purchases
- Enhances the recall value of your brand
- Promotes interaction with upcoming emails
Real Example: Outdoor Voices
Instead of a dry confirmation, Outdoor Voices sends emails like:
“Woohoo! You’re officially Doing Things. Your order is confirmed, and we’re already dancing in our warehouse.”
It’s playful. It’s human. And it makes you feel like part of something fun, not just a sales funnel.
Try this in your next confirmation email:
“Yay! Your order just landed. We’re high-fiving the universe right now.”
Or
“Your order’s in. Your day just got 10% better.. maybe more.”
It’s still confirmation. But it’s also connected.
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