See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
The Ordinary never struggled with awareness. TikTok made their serums go viral, and first-time buyers flooded in.But the data told another story, 68% of customers never made a second purchase. Their
Not every “unsubscribe” is a goodbye.Sometimes it’s a signal that your messaging stopped feeling relevant. The biggest mistake most brands make?They treat an unsubscribe click as the end of the
Swarovski had a loyal male customer base but they weren’t being fully activated.Most of the brand’s gifting campaigns targeted predictable occasions like birthdays, Valentine’s Day, and Christmas.The issue? These were
The strongest brands don’t sell products.They sell permission to feel better about yourself. The Problem For decades, the beauty industry thrived on insecurity marketing convincing women that they weren’t enough.Every
We’ve built an entire industry on the illusion of loyalty.Every brand’s got a program.Points. Perks. Tiers. Badges.You spend, you earn, you repeat. But let’s be honest, that’s not loyalty.That’s choreography.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
In 2025, most brands still believe that sending more emails equals more sales.They push out discount codes, limited-time offers, and holiday campaigns hoping one will
In marketing, everyone’s chasing attention.A flashy campaign. A viral ad. A seasonal offer. But attention is temporary.Loyalty lasts. That’s the difference between running campaigns and
Two years ago, most marketing teams were still playing catch up; juggling CRMs, scattered email tools, and spreadsheets that tried to explain why customers were
In 2015, retention was the quiet KPI important, but often overshadowed by acquisition. Fast forward to 2025, and the equation has flipped. Customer retention is
For years, churn prediction was more buzzword than backbone; a checkbox in a CRM, a line on a report, a topic tossed around in quarterly
Not too long ago, “Customer Success” meant being the firefighter.You waited for smoke a customer complaint, a dip in logins, a support ticket and then
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