See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
In 2025, most brands still believe that sending more emails equals more sales.They push out discount codes, limited-time offers, and holiday campaigns hoping one will stick. But here’s the truth
In marketing, everyone’s chasing attention.A flashy campaign. A viral ad. A seasonal offer. But attention is temporary.Loyalty lasts. That’s the difference between running campaigns and designing customer journeys. Campaigns Are
Two years ago, most marketing teams were still playing catch up; juggling CRMs, scattered email tools, and spreadsheets that tried to explain why customers were leaving. Fast forward to 2025,
In 2015, retention was the quiet KPI important, but often overshadowed by acquisition. Fast forward to 2025, and the equation has flipped. Customer retention is no longer a secondary metric;
For years, churn prediction was more buzzword than backbone; a checkbox in a CRM, a line on a report, a topic tossed around in quarterly reviews. Most companies thought they
Not too long ago, “Customer Success” meant being the firefighter.You waited for smoke a customer complaint, a dip in logins, a support ticket and then
For years, retention marketing sat quietly in the background overshadowed by paid ads, influencer campaigns, and new customer acquisition sprints. It was considered a maintenance
Let’s get one thing out of the way: client retention in 2025 is not about sending a thank-you email or adding a 10% discount to
In 2025, customer loyalty isn’t a marketing metric, it’s a science.The old formula of discounts + emails + points is losing power. Today’s most successful
Here’s a truth that’ll sting a little: most brands don’t have loyal customers they have habitual ones. And the difference between the two? It’s the
Here’s an unpopular opinion: the death of third-party cookies isn’t killing eCommerce. It’s exposing how lazy most brands have become. For the last decade, retention
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