See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
In 2025, most brands still believe that sending more emails equals more sales.They push out discount codes, limited-time offers, and holiday campaigns hoping one will stick. But here’s the truth
In marketing, everyone’s chasing attention.A flashy campaign. A viral ad. A seasonal offer. But attention is temporary.Loyalty lasts. That’s the difference between running campaigns and designing customer journeys. Campaigns Are
Two years ago, most marketing teams were still playing catch up; juggling CRMs, scattered email tools, and spreadsheets that tried to explain why customers were leaving. Fast forward to 2025,
In 2015, retention was the quiet KPI important, but often overshadowed by acquisition. Fast forward to 2025, and the equation has flipped. Customer retention is no longer a secondary metric;
For years, churn prediction was more buzzword than backbone; a checkbox in a CRM, a line on a report, a topic tossed around in quarterly reviews. Most companies thought they
Here’s a truth we don’t talk about enough: most CRMs are glorified address books.They collect data, track transactions, maybe even trigger a few automated emails
Let’s get one thing straight before we talk about “best practices” or “top retention tools.” Customer retention in 2025 is not a department. It’s not
I still remember the last time I checked into a hotel. It was one of those sleek, “modern” places, the kind that prides itself on
Not every customer drives the same value. The smartest brands know this, and they treat their top tier accordingly. Your best customers spend more, advocate
Churn often feels sudden. A cancellation email arrives, and just like that, the customer is gone. But in reality, the warning signs were there long
The best way to keep customers loyal? Make them part of the product itself. Most brands treat customers as buyers at the end of a
Another Newsletter? – You won’t regret signing up to this one, weekly nuggets of cool marketing reads coming your way.
