See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
The Ordinary never struggled with awareness. TikTok made their serums go viral, and first-time buyers flooded in.But the data told another story, 68% of customers never made a second purchase. Their
Not every “unsubscribe” is a goodbye.Sometimes it’s a signal that your messaging stopped feeling relevant. The biggest mistake most brands make?They treat an unsubscribe click as the end of the
Swarovski had a loyal male customer base but they weren’t being fully activated.Most of the brand’s gifting campaigns targeted predictable occasions like birthdays, Valentine’s Day, and Christmas.The issue? These were
The strongest brands don’t sell products.They sell permission to feel better about yourself. The Problem For decades, the beauty industry thrived on insecurity marketing convincing women that they weren’t enough.Every
We’ve built an entire industry on the illusion of loyalty.Every brand’s got a program.Points. Perks. Tiers. Badges.You spend, you earn, you repeat. But let’s be honest, that’s not loyalty.That’s choreography.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
For years, retention marketing sat quietly in the background overshadowed by paid ads, influencer campaigns, and new customer acquisition sprints. It was considered a maintenance
Let’s get one thing out of the way: client retention in 2025 is not about sending a thank-you email or adding a 10% discount to
In 2025, customer loyalty isn’t a marketing metric, it’s a science.The old formula of discounts + emails + points is losing power. Today’s most successful
Here’s a truth that’ll sting a little: most brands don’t have loyal customers they have habitual ones. And the difference between the two? It’s the
Here’s an unpopular opinion: the death of third-party cookies isn’t killing eCommerce. It’s exposing how lazy most brands have become. For the last decade, retention
Here’s a truth we don’t talk about enough: most CRMs are glorified address books.They collect data, track transactions, maybe even trigger a few automated emails
Another Newsletter? – You won’t regret signing up to this one, weekly nuggets of cool marketing reads coming your way.
