See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
In 2025, most brands still believe that sending more emails equals more sales.They push out discount codes, limited-time offers, and holiday campaigns hoping one will stick. But here’s the truth
In marketing, everyone’s chasing attention.A flashy campaign. A viral ad. A seasonal offer. But attention is temporary.Loyalty lasts. That’s the difference between running campaigns and designing customer journeys. Campaigns Are
Two years ago, most marketing teams were still playing catch up; juggling CRMs, scattered email tools, and spreadsheets that tried to explain why customers were leaving. Fast forward to 2025,
In 2015, retention was the quiet KPI important, but often overshadowed by acquisition. Fast forward to 2025, and the equation has flipped. Customer retention is no longer a secondary metric;
For years, churn prediction was more buzzword than backbone; a checkbox in a CRM, a line on a report, a topic tossed around in quarterly reviews. Most companies thought they
When brands think about retention, they often reach for the obvious levers: discounts, loyalty points, or perks. But these are short-term incentives. They drive the
Customers don’t just want products, they want recognition Loyalty isn’t only built on value or convenience. It’s built on something far more human: the desire
Not every customer should get the same treatment. In fact, sometimes the most powerful loyalty tool is not being available to everyone. Soho House’s model
Trust isn’t built by brands. It’s built by customers. The truth is simple: no matter how polished your campaigns are, customers trust other customers far
First impressions don’t just matter in person, they matter in your inbox too. Too many businesses squander their welcome email. A bland “thanks for signing
Retention isn’t just about keeping customers happy. It’s about knowing what they’ll need next, and being there before they ask. Dollar shave club’s approach Dollar
Another Newsletter? – You won’t regret signing up to this one, weekly nuggets of cool marketing reads coming your way.
