Cool Marketing
Customer lifetime value is the real KPI
Revenue spikes look great on a spreadsheet. But Customer Lifetime Value (CLV) is what tells you whether your business is truly built to last. Most
September 12, 2025
See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
In 2025, most brands still believe that sending more emails equals more sales.They push out discount codes, limited-time offers, and holiday campaigns hoping one will stick. But here’s the truth
In marketing, everyone’s chasing attention.A flashy campaign. A viral ad. A seasonal offer. But attention is temporary.Loyalty lasts. That’s the difference between running campaigns and designing customer journeys. Campaigns Are
Two years ago, most marketing teams were still playing catch up; juggling CRMs, scattered email tools, and spreadsheets that tried to explain why customers were leaving. Fast forward to 2025,
In 2015, retention was the quiet KPI important, but often overshadowed by acquisition. Fast forward to 2025, and the equation has flipped. Customer retention is no longer a secondary metric;
For years, churn prediction was more buzzword than backbone; a checkbox in a CRM, a line on a report, a topic tossed around in quarterly reviews. Most companies thought they
Revenue spikes look great on a spreadsheet. But Customer Lifetime Value (CLV) is what tells you whether your business is truly built to last. Most
First impressions matter. In fact, research shows that most churn happens in the first seven days. That tiny window determines whether someone will stay with
Loyalty isn’t only built through points programs, discounts, or even great products. It’s built in the unexpected moments, the ones that surprise customers and leave
People don’t just buy products.They buy belonging. Brands often make the mistake of thinking retention comes down to discounts, points, or promotions. But true loyalty
Not all customers are equal. In fact, the top 20% of customers often generate 80% of revenue. Yet, most brands still treat every customer the
Most businesses don’t die because they fail to acquire new customers.They die because they fail to keep the ones they already have. That slow leak
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