See how leading brands are raising the bar in customer experience, retention and our hints and tips to help you along the way. We share the wins, the mistakes, and the practical takeaways, so you don’t just follow trends, you set them.
The Ordinary never struggled with awareness. TikTok made their serums go viral, and first-time buyers flooded in.But the data told another story, 68% of customers never made a second purchase. Their
Not every “unsubscribe” is a goodbye.Sometimes it’s a signal that your messaging stopped feeling relevant. The biggest mistake most brands make?They treat an unsubscribe click as the end of the
Swarovski had a loyal male customer base but they weren’t being fully activated.Most of the brand’s gifting campaigns targeted predictable occasions like birthdays, Valentine’s Day, and Christmas.The issue? These were
The strongest brands don’t sell products.They sell permission to feel better about yourself. The Problem For decades, the beauty industry thrived on insecurity marketing convincing women that they weren’t enough.Every
We’ve built an entire industry on the illusion of loyalty.Every brand’s got a program.Points. Perks. Tiers. Badges.You spend, you earn, you repeat. But let’s be honest, that’s not loyalty.That’s choreography.
In 2025, brands still confuse email marketing with CRM and it’s quietly costing them millions in lost revenue. Sure, sending a newsletter or an offer sequence is important. But if
Customers don’t just want products, they want recognition Loyalty isn’t only built on value or convenience. It’s built on something far more human: the desire
Not every customer should get the same treatment. In fact, sometimes the most powerful loyalty tool is not being available to everyone. Soho House’s model
Trust isn’t built by brands. It’s built by customers. The truth is simple: no matter how polished your campaigns are, customers trust other customers far
First impressions don’t just matter in person, they matter in your inbox too. Too many businesses squander their welcome email. A bland “thanks for signing
Retention isn’t just about keeping customers happy. It’s about knowing what they’ll need next, and being there before they ask. Dollar shave club’s approach Dollar
Revenue spikes look great on a spreadsheet. But Customer Lifetime Value (CLV) is what tells you whether your business is truly built to last. Most
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