There’s a question everyone is asking right now: Will AI replace marketers? The answer is no. We don’t think so. Marketers who understand how to use AI will absolutely replace […]
Most SMEs pour all their energy (and budget) into getting the first sale. Once the transaction is complete, the customer gets… nothing. No follow-up. No thank you. No reason to […]
The “Batch and Blast” Trap If your CRM campaigns are the same for every customer regardless of what they’ve bought, browsed, or how loyal they are — you’re making one […]
The Hidden Problem in Your CRM If you’re sending the same campaign to every customer, you’re committing one of the most damaging CRM mistakes an SME can make: no segmentation. […]
If your CRM is full of outdated contacts, incomplete fields, or duplicate records, you’ve got a silent sales killer on your hands: poor data hygiene. For SMEs, this is one […]
For Lululemon, the sale is just the beginning. The athletic apparel brand has built a post-purchase strategy that turns a single transaction into an ongoing lifestyle relationship. When you buy […]
For most brands, the post-purchase journey ends when the product arrives. For Apple, that’s when the most memorable part begins. Apple has mastered the art of turning unboxing into a […]
When you buy a Peloton bike, the experience doesn’t stop at checkout in fact, that’s where the real magic begins. Peloton has mastered the art of the post-purchase journey, ensuring […]
In the world of luxury hospitality, booking a room is never just a transaction it’s the beginning of an experience. And no one delivers on that promise quite like Four […]
The Best Post-Purchase Journey I’ve Ever Experienced: Porsche Icons When it comes to luxury, the experience doesn’t start at the event, it starts the moment you hit “purchase.” Last year, […]
