The “Batch and Blast” Trap If your CRM campaigns are the same for every customer regardless of what they’ve bought, browsed, or how loyal they are — you’re making one […]
Did you know that anything in threes remains easier to recall? Have you ever wondered why speeches, slogans, and stories are frequently told in threes? “Quality, freedom, and the […]
In the electrifying realm of Formula 1 (F1), the fusion of sophisticated technology and data analytics has ushered in a transformative era. This integration is revolutionizing race performance, providing teams […]
Uber, a household name in ridesharing and meal delivery, operates on a unique business model that doesn’t rely on owning a single vehicle. Instead, its lifeline is data—massive amounts of […]
Last week I shared insights into the challenges and opportunities facing fintech brands, investing platforms, and similar entities and their struggle STILL in 2024 to better target females to better […]
Hi readers! I’m Nasima, the founder of Complex, and I have a profound passion for marketing. Truly, it’s the field I love. Yet, there’s a glaring exception to this affection: […]
In the rapidly evolving landscape of fitness and sportswear, brands are constantly seeking innovative ways to stay ahead of consumer demands and preferences. Among these, Nike has set a gold […]
Every year as the year comes to a close, music lovers around the globe eagerly anticipate a gift that has become a cherished annual tradition—Spotify’s “Wrapped” campaign. Far from being […]
Most businesses face the challenge of putting their data to work. I see it time and time again, they do not put real value into the goldmine they have at […]
In a remarkable pivot, Coach transformed its image from a “mother’s brand” to a coveted label among Gen-Z consumers, thanks to a savvy blend of data analysis and hands-on customer […]
