Your client just signed up. What comes next? One of the most underappreciated but crucial points in the customer onboarding process is this one. Before instructing them on what to […]
Category: Onboarding
Reinforce their decision with a “smart move” message: The confidence-boosting hack that primes customers for loyalty
Don’t Sell Immediately, Serve First: How emotional equity builds long-term loyalty and trust
When someone first signs up for your emails, they aren’t just considering your product. “Can I trust this brand?” is what they’re wondering. “Will they just pressure me to buy […]
The Cognitive Bias that increases clicks and brand recall
Did you know that anything in threes remains easier to recall? Have you ever wondered why speeches, slogans, and stories are frequently told in threes? “Quality, freedom, and the […]
Flip the Script: How to future pace and help boost conversion to reduce your new customer drop outs.
The majority of brands start warming up their customers by outlining the functions of the product. But.., what if you began by describing the sensation of having already used it? […]
Set Expectations from Day 1: The Secret to Reducing Unsubscribes and Building Loyalty
When it comes to keeping your customers, first impressions matter. A lot. Setting expectations early on is something that too many businesses overlook in favor of aesthetics or deals. And […]