When less is more: Paradox of Choice
Don’t you hate it when you have too much choice! That’s how we feel when we shop on Amazon – it’s like Alice in Wonderland. And Netflix when all we […]
Category: One Minute Reads
The Decoy Effect – that actually works for any brand
Consumers are more likely to choose an option if a third, less attractive option is introduced. We all know this effect from Mcdonald’s, known as the Decoy Effect, which influences […]