When you buy a Peloton bike, the experience doesn’t stop at checkout in fact, that’s where the real magic begins. Peloton has mastered the art of the post-purchase journey, ensuring […]
In the world of luxury hospitality, booking a room is never just a transaction it’s the beginning of an experience. And no one delivers on that promise quite like Four […]
Don’t you hate it when you have too much choice! That’s how we feel when we shop on Amazon – it’s like Alice in Wonderland. And Netflix when all we […]
Consumers are more likely to choose an option if a third, less attractive option is introduced. We all know this effect from Mcdonald’s, known as the Decoy Effect, which influences […]
