Nasima spearheaded the development of Sephora UK's loyalty program overseeing all areas of development to launch. Her leadership delivered outstanding results, both in terms of branding and commercial impact. The program's success was phenomenal, attracting an impressive 90,000 new customers within just six months. The entire team is thrilled with these exceptional outcomes, a testament to Nasima's vision and dedication.

Wakansu is a fashion brand from Senegal, it was important for us to honour our heritage in the way we communicate with our customers. Nasima helped us weave that story into our CRM, creating messaging and journeys that feel authentic and connect deeply with our audience. She’s put us in a strong position, with a clear focus on where we need to grow next. Thank you for all your work, we can’t wait to work with you in the next stages of our growth.

We hired Nasima to help us optimise our customer journey and better leverage our existing customer base. As a B2B organisation, she quickly understood our business, pinpointed gaps in our customer journey, and improved our processes. She implemented initiatives that reduced churn and significantly increased retention improving our B2B customer retention rates by 210%. Nasima gets straight to the pain points, wastes no time, and provides clear direction on where to add the most value from a CRO perspective. Highly recommended - she delivers results and more!

At Minted, Nasima introduced a fresh, strategic lens partnering with key decision-makers, engaging community influencers, and tapping into overlooked segments like mothers with significant purchasing power. Her unique ability to fuse emotional intelligence with commercial strategy resulted in innovative, trust-building campaigns that attracted high-value investors in gold and silver. I highly recommend her, she will drive you results and more!

As a start-up, we needed to optimise fast and Nasima delivered. She improved our onboarding process to boost conversion rates by almost 500%, knew exactly what to do, and got straight to it. She helped us extrapolate valuable insights from our data, turning them into strategies that drive growth. If you want results, Nasima is who you call.