Most customers don’t want to chase updates. They just want to know where they stand. When you give them a simple, visible journey map, even just a few steps, you take away confusion, panic, and inbox noise.
Why it works:
- Reduces WISMO (“Where is my order?”) emails
- Sets clear expectations and builds trust
- Helps customers feel in control of their purchase
Real Example: ASOS
ASOS nails this in their post-purchase flow. Every order confirmation email includes a step-by-step tracker:
🟢 Order Confirmed → 🟡 Order Dispatched → 🔵 Out for Delivery → ✅ Delivered
Customers can also track their order status directly from the email, and the visual format makes it super clear where their parcel is in the journey.
It’s clean. It’s visual. It feels organised, and most importantly, it stops customers from hitting “Reply” and asking, “Any update on my order?”
You Can Steal This Copy:
Email subject line:
Your order’s on the move (Step 2 of 4)
Email body:
Here’s where your order is in its journey:
Step 1: Confirmed
Step 2: Packed
Step 3: Shipped
Step 4: Delivered
Pro tip:
Add estimated time between each step to reduce anxiety. Example: “Packing (24–48 hrs)”
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