Buying from a new brand comes with a risk, especially online. Customers are thinking: What if it doesn’t fit? What if I don’t like it? Am I stuck with it?
You can kill that doubt instantly by highlighting your return policy early, even before they ask. When you lead with reassurance, you give customers the confidence to click “buy” without hesitation.
Why it works:
- Reduces purchase anxiety
- Signals transparency and confidence in your product
- Boosts conversion rates, especially for first-time buyers
Real Example: Nike
Nike does this flawlessly across its product pages and emails. Before you even get to checkout, you’ll see:
“Free delivery and 30-day returns for Nike Members.”
And in the order confirmation email:
“Not quite right? No problem. Send it back within 30 days, no questions asked.”
It’s not buried in fine print. It’s front and center, because Nike knows confidence sells. Even if the customer never returns the item, just knowing the option is there makes the buying decision easier.
That sense of “I’m safe if this doesn’t work out” turns hesitant browsers into buyers.
You Can Steal This Copy:
Not for you? Totally fine.
Send it back within 30 days. No stress, no questions.
We’ll still be friends.
or
Try it. Love it. Or return it. Easy.
Want to turn first-time buyers into loyal customers? Steal our Onboarding hacks https://stan.store/nasima_crmdigital/p/100-ecommerce-onboarding-hacks–get-yours-now
