Retention isn’t just about keeping customers happy. It’s about knowing what they’ll need next, and being there before they ask.
Dollar shave club’s approach
Dollar Shave Club uses CRM to predict when customers are running low on blades or grooming products. Instead of waiting for a reorder, they send a timely, personalized reminder.
The nudge feels helpful, not pushy. Customers get exactly what they need, exactly when they need it. And for Dollar Shave Club, it means consistent, predictable revenue.
Why it works
Customers don’t want to think about logistics. They want problems solved before they even feel them. Replenishment reminders remove friction, build trust, and turn reorders into a natural habit.
This transforms one-time buyers into subscribers, subscribers into loyalists, and loyalists into advocates who never worry about switching.
The takeaway
Replenishment is retention in action. By anticipating needs, you reduce churn, drive repeat revenue, and deepen customer reliance on your brand.
It’s not about chasing the next sale. It’s about becoming the default choice every time.
