Did you know that anything in threes remains easier to recall?
Have you ever wondered why speeches, slogans, and stories are frequently told in threes?
“Quality, freedom, and the quest for happiness.”
“Stop, Drop, Roll.”
“Just get it done.”
It’s cognitive science, not chance.
The rule of three is a proven technique in retention to increase remember, click-throughs, and clarity. Particularly in your welcome flow, where your brand continues to gain attention and trust.
Why 3 is the magic number
Three is the least number required to form a pattern, which is what our brains are naturally looking for. That’s why things that come in trios are easier for us to remember.
This entails emphasizing three main advantages or three reasons to stay in your welcome sequence.
Don’t complicate things. Don’t let it dull. Hold it at three.
The Impact
- Enhances memory: You avoid giving the reader too much information.
- Increases click-through rates: Clearer action results from targeted messaging
- Enhances the initial impression: Early reinforcement of a distinct brand identity
Real-life example: Headspace
Headspace, the meditation and wellness app, uses the rule of 3 in its onboarding copy:
“Start your journey to less stress, better sleep, and more focus.”
These three benefits are emotionally relevant, easy to remember, and make you feel like joining is a no-brainer.
Try this in your next welcome email:
“Here’s what to expect:
- Insider tips.
- Early access.
- VIP-only offers.”
That’s it. Nothing fancy, just psychologically sticky.
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